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| Home » Press Releases » June 12, 2007 |
June 12, 2007
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Hop-on Competes with Reality TV by SMSIRVINE, Calif.--(BUSINESS WIRE)--HOP-ON, INC. (Pink Sheets:HPNN - News) announced today it has signed a deal with the National Messaging Systems, known for their success in messaging services for such clients as NBC and the Apprentice, enabling the customer to immediately "text in to win" via mobile phones while competing for prizes in national games broadcast during special event venues and infomercials. The decision to accept National Messaging Systems proposal was based on the explosion of American Idol, Apprentice and Deal or No Deal, the SMS type voting is now a new phenomenon in the United States. Hop-on will now have the ability to compete with national broadcasters of such TV Reality shows and is anticipating the same results seen in the Apprentice. The opportunity to promote in the US market by utilizing platforms, the watch-and-win promotion and the proven US market demand for the SMS competition will enable more than 250 million wireless U.S. customers, including Verizon Wireless, Cingular Wireless (including AT&T customers), Nextel Communications, Boost and T-Mobile subscribers an opportunity to win hundreds of great prizes. Peter Michaels, President of Hop-on, stated "We will Trump the TV reality shows, Hop-on is far more creative with its aggressive marketing strategy's not currently seen in the traditional National Broadcast Company's huge budgets and ridiculous celebrities. The future in the US is Gaming on our cell phones, evidenced by many states actively seeking to meet the market demand. The bottom line is this is a proven success as a favorite American pastime which is within the laws of the United States. The recent public comment of Massachusetts treasurer Timothy Cahill, Head of the State Lottery, when he explained how his state is exploring new ways to counter the slow growth, "One option is to allow their customers to play from their mobile phones, stating "You can now play scratch tickets and even bingo by simply using your mobile phone." This news release includes forward-looking statements regarding, among other things, the Company's business and financial plans, strategies and prospects. Although the Company believes that its plans, intentions and expectations reflected in or suggested by these forward-looking statements are reasonable, it cannot provide assurance that it will achieve or realize these plans, intentions or expectations. Forward-looking statements are inherently subject to risks, uncertainties and assumptions. Many of the forward-looking statements contained in this news release may be identified by the use of forward-looking words such as: believe, expect, anticipate, should, planned, will, may, intend, estimated, and potential, among others. Important factors that could cause actual results to differ materially from the forward-looking statements made in this news release include market conditions and those set forth in any reports or documents that the Company may publicly file from time to time. All forward-looking statements attributable to the company or a person acting on its behalf are expressly qualified in their entirety by this cautionary language.
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