September 17, 2007

Hop-on's "Legal Lotto" O.J. Simpson and Bill Clinton Sweepstakes Challenge Text to Win Proceeds Are Designated for "The Hunt for Bin Laden"

IRVINE, Calif.--(BUSINESS WIRE)--HOP-ON, INC. (Pink Sheets:HPNN - News) announced today that the winner from their first text to win contest demanded that all proceeds be donated to "The Hunt for Bin Laden." Initially, there was no correct answer to the contest. However, the winner challenged Michaels on this fact, and as a result, won the contest and support of Hop-on and the public donation.

Peter Michaels, President of Hop-on, stated: "The agreement is to donate proceeds towards media accountability, which presented itself today with blatant focus on OJ's soap opera, setting aside criticism to with my cell phone business showing no profound impact to our society. FOX news is spending more time on the soap opera trial of the century which ended in 2000, contributing nothing of value while insulting our intelligence.

"I have to respect the decision to challenge our media and focus on Bin Laden, focus on THIS CENTURY and realize the Clark County DA will appropriately handle the case." He stated that FOX NEWS text to win OJ/Clinton game was not supposed to set the stage for the primary media agenda and is denying any inside knowledge or association.

About HOP-ON, INC.

HOP-ON (Other OTC:HPNN.PK - News) develops and markets wireless phones and accessories as well as wireless surveillance systems. Its product line includes the next generation CDMA2000 handsets designed by its R&D team as well as GSM/GPRS handsets. HOP-ON targets its phones to both emerging market carriers and other domestic carriers and resellers needing an entry level priced phone. In addition, HOP-ON offers a line of innovative and attractively priced wireless accessories for HOP-ON phones and other leading manufacturers as well as affordable, wireless surveillance systems. HOP-ON is also known for developing the world's first disposable cell phone. It was an IS-95 CDMA phone that was sold to consumers with prepaid airtime and included the capability to add on additional minutes. For more information, visit http://www.Hop-on.com.

This news release includes forward-looking statements regarding, among other things, the Company's business and financial plans, strategies and prospects. Although the Company believes that its plans, intentions and expectations reflected in or suggested by these forward-looking statements are reasonable, it cannot provide assurance that it will achieve or realize these plans, intentions or expectations. Forward-looking statements are inherently subject to risks, uncertainties and assumptions. Many of the forward-looking statements contained in this news release may be identified by the use of forward-looking words such as: believe, expect, anticipate, should, planned, will, may, intend, estimated, and potential, among others. Important factors that could cause actual results to differ materially from the forward-looking statements made in this news release include market conditions and those set forth in any reports or documents that the Company may publicly file from time to time. All forward-looking statements attributable to the company or a person acting on its behalf are expressly qualified in their entirety by this cautionary language.

CONTACTS:
Danny Coleman, (949) 756-9008